The PMW-EX1 utilises Sony's three newly designed 1/2-inch type "Exmor" CMOS sensors, each with an effective pixel count of 1920 x 1080. Coupled with our newly developed signal processing LSI, the PMW-EX1 produces exceptional images in 1080p, 720p and 1080i HD. Using SxS Memory Card flash memory technology, very high data transfer speeds are also made possible in order to enhance the High Definition content creation workflow. Through intelligent use of MPEG2 long GOP, long recording times of approximately 140 minutes using two 16GB SxS Memory Cards are possible.