The Sony PDW-700 takes XDCAM HD performance to a new level. It will record stunning quality HD images at up to 50 Mb/s onto 50GB dual layer XDCAM discs. It uses three 2/3-inch progressive CCD sensors each with full 1920 x 1080 resolution. 14 bit A/D conversion, 4:2:2 colour sampling and recording, and advanced digital signal processing that will ensure superb picture quality. And the Sony PDW-700 will also support recording in both 1080 and 720-line formats. The Sony PDW-700 is the most highly specified camcorder within the XDCAM HD line up.

The Sony PDW-700 has been designed to increase the appeal of XDCAM HD for high-end applications such as drama, documentary and natural history and for mainstream entertainment programmes that required a prestige quality look.

File-based acquisition onto Professional Disc, with thumbnail and proxy operation will also make the PDW-700 ideal for applications where speed of production is a critical.

Sony HVR-S270E and HVR-Z7E HDV Cameras

HDV camcorders allow you to create High Definition images for professional and commercial productions without a hefty price-tag. With full legacy capability, HDV camcorders are the next important step in acquisition, whether for acquisition in High Definition or Standard Definition. With Interchangeable Lens System, Native Progressive Recording, and Solid-state Memory Recording – Sony’s Commitment to the HDV World Brings a Remarkable Evolution in Next-generation Products.

Sony is proud to introduce two new HDV camcorders that deliver the enhanced functionality professionals have been waiting for: an interchangeable lens system, native progressive recording and solid-state memory recording. Introducing the HVR-Z7E, the world’s first HDV handheld camcorder that uses 1/3" bayonet joint interchangeable lenses, and the HVR-S270E shoulder-mount camcorder, which supports standard-size cassettes for extended recording times. A streamlined nonlinear editing workflow can be achieved using the supplied Memory Recording Unit,which provides HDV/DVCAM/DV file recording on a widely available CompactFlash solid-state memory cards. These groundbreaking new camcorders feature the 1080/25p HDV native progressive recording mode and they also have HDMI or HD/SD-SDI output.

This next-generation system features the HVR-M35E Video Cassette Recorder,which has HD/SD-SDI output. These new solutions enhance the operational versatility of the Sony's professional HDV lineup, and open up a world of possibilities for high-definition digital video production. Whether it’s for documentaries, mainstream news, low-budget movies, music videos, Internet, education, or a wide range of industrial applications, Sony’s new HDV camcorders are ideal.

Sony XDCAM Cameras and Decks

In 2007, Sony introduced the revolutionary XDCAM EX compact camcorder, the PMW-EX1 - the newest member of the Sony XDCAM family of tapeless production systems - in response to growing demand for an affordable high definition production solution. This technological breakthrough camcorder - incorporating incredible feature sets such as three 1/2-inch type Full HD CMOS sensors, amazing 1920 x 1080 and 1280 x 720 HD recording capabilities plus flash memory recording in an extremely compact body - was achieved thanks to the extraordinary technical expertise and knowledge amassed when designing Sony’s groundbreaking CineAlta family of products. Offering striking HD picture quality, extra mobility and great operational efficiency, the PMW-EX1 camcorder has already been rapidly adopted around the world in a broad range of HD production applications and digital cinematography.

Now Sony evolves the XDCAM EX lineup further still, with the introduction of the PMW-EX3 camcorder and the PMW-EX30 deck. The PMW-EX3 compact camcorder incorporates an eagerly awaited 1/2-inch type interchangeable lens system, providing enhanced creativity and flexibility with a broad choice of lenses. The PMWEX30 is a compact recording deck that can be used for many different purposes such as recording, viewing, dubbing and source feeding to non-linear editing systems.

The XDCAM EX products use an “SxS PRO™” memory card, which is based on the rapidly growing Express- Card industry standard, as recording media. Combining the bit rate of MPEG-2 Long GOP compression adopted by XDCAM EX products with the SxS PRO memory card, the XDCAM EX series offers cost-effective long-form recording, coupled to non-linear capabilities such as instantaneous random access and high-speed file-based operation.

The full Sony XDCAM EX series offers stunning quality HD pictures and efficient non-linear operation, expanding the possibilities for all types of HD video production at an affordable price.